This article is part of the LinkedIn Hiring Tools Guide. Read our related articles on Career Pages, and LinkedIn Job Ads.
If you are working in the recruitment industry, you already know about LinkedIn Company Page and how it drives candidates to your job openings.
In this article, we dive deeper into its benefits and how to customize it to multiply your conversion rates and turn your prospects into candidates and, ultimately, into employees.
LinkedIn Company Page Basics
What is it?
LinkedIn Company Page is a page dedicated to organizations that allows LinkedIn members to discover and learn more about each organization’s brand, activities, services, and internal culture.
It is usually the place where companies post updates from their initiatives, events, employees’ testimonials, and so much more.
Why create a LinkedIn Company Page?
There are many benefits that LinkedIn Company Page offers.
One of them is that it helps showcase your organization, not just an individual. This helps create a cohesive story around your company’s vision, mission, and organizational culture.
Moreover, your employees are becoming your ambassadors. They can add their current role and link with a company page. This instantly redirects people interested in your company to your organization page.
Furthermore, Company Page is a great way to promote your services and job openings. It can help you reach potential new clients and candidates.
All in all, having a Company Page helps with discoverability and increasing awareness about your company.
Essential Elements of a Company Page
It’s time to understand how a Company Page works and its essential elements.
Profile Page
The first thing you should do when setting up the company page is to upload a profile picture and add a cover banner.
The profile picture is straightforward. You should add your company’s logo and resize it according to the platform’s requirements.
The banner zone is where you have space for creativity. You can add details about your services or creatively expose your product.
About Us section
The About Us section is where your potential candidates will go to read about your company. That’s why is important to update it with information about:
- who you are,
- where you are located,
- what your company offers,
- how many employees you have,
- what your values are
- what your vision is
Career Page
To enhance your Employer Brand further, you can also create a Career Page connected to Company Page. It is a great way to boost your recruitment office and showcase your organizational culture.
How to Use the Company Page for Recruitment
Once you set up the essential elements of the Company Page, you should think about ways of using it to boost your recruitment efforts.
We have three tips you can use:
Tip #1: Always keep an eye on the algorithm
The first tip is to pay attention to the algorithm. Like any other social platform, LinkedIn often improves its algorithms. You should always allocate time to learn more about it and adjust your communication efforts.
For example, LinkedIn often rewards early adopters. Profiles that are jumping on trends and new features.
Tip #2: Organize a live event
Another great way to use Company Page for recruitment is to host an online event. LinkedIn has some functionalities that allow you to create a dedicated landing page for the event and notify people across your network.
You can organize events that are interesting for your target audience. You can talk about a specific technology, hold ‘’how to’’ type of sessions, or take a specific case study and break it down into learning lessons.
Tip #3: Showcase ‘’ A day in the life of a…’’
Use your Company Page to share employees’ generate content where they showcase a day in their life at your company. Let them take over your account or create a campaign around this concept.
They should share how they spend their days: meetings, lunch breaks, talks with colleagues, etc.
There are many other ways that you can use Company Page for recruitment. Our top recommendation is to be consistent and showcase as much as you can about your company.
Do you already use Company Page on LinkedIn?
Share your experience with us.
FAQ
Can I use the Linkedin Company Page for Recruitment?
Yes, you can use LinkedIn Company Page for Recruitment. You can add your opening roles and showcase your internal culture and company updates.
What is a LinkedIn company page?
LinkedIn Company Page is a page dedicated to organizations that allows LinkedIn members to discover and learn more about each organization’s brand, activities, services, and internal culture.
Is LinkedIn Company Page free?
Yes, the LinkedIn company page is free.